In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We go over exactly how the acquiring trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the disco… Read More


Mark Donnigan: It's going wonderful, Ben. I am so delighted to be right here on your show.Specifically provided the significance as well as the urgency of the topic we're going to be tackling over the program of this discussion too, which is one that I think is truly under-discussed. One that might if not raise some brows, yet may obtain you some p… Read More